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Social media case studies from Audi, GE, Frito-Lay, and 14 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Honda is highlighting six inventors with live tweet chats, interviews posted to Facebook, and Pinterest boards dedicated to new innovations. >> House of Japan
  • Audi’s Senior Manager of Social Media, Andy White, talks about their social media strategy during the Super Bowl that led to a very timely and engaging tweet. >> Outspoken Media
  • Planters is launching a Facebook app that will let their fans send sexy Valentine’s Day e-cards to their friends featuring their mascot, Mr. Peanut. >> Daily Markets
  • GE is transforming the Ryan Gosling “Hey Girl” memes into Thomas Edison one liners. >> Contently
  • Several brands showed their agility during the Super Bowl blackout and earned tons of fan engagement, including Oreo, Tide, and Jim Beam. >> Digiday
  • PepsiCo’s Frito-Lay consumers can vote for the next Lay’s flavor created by their social media fans’ top crowdsourced recipes. >> ABC News
  • Arby’s has launched their “Fan of the Week” campaign in celebration of reaching 2,000,000 Facebook fans. >>
  • Diet Coke has hired pop singer Taylor Swift as their “program ambassador” to bring in more social media engagement from her huge fan base. >> Ad Age
  • Online MBA Page named their top 50 Friendliest Fortune 500 companies in social media, including Starbucks, Disney, Nike, and Lowe’s. >> Online MBA Page
  • Wrangler made a series of interactive artworks featuring their new collection sharable on Facebook, Twitter, and Pinterest. >> Adverblog

Disclosure: Honda, GE, Oreo, and Diet Coke are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 13, 2013 0 comments

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