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Social media case studies from Burberry, Ford, Frito-Lay, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Burberry CEO Angela Ahrendts talks about why she encourages her employees to be completely connected in social. >> Bloomberg
  • Pepsi is kicking off a photo contest asking their fans to strike an iconic Beyonce pose and use the hashtag #PepsiHalftime for a chance to appear with her during the Super Bowl XLVII Halftime Show. >> Los Angeles Times
  • Intuit proved the success of a BtoB social media campaign by combining mobile training and a social contest to increase their Facebook audience by 22%. >> MarketingSherpa
  • Scott Monty, Global Head of Social Media at Ford, shares four lessons for storytelling in social media. >> SmartBrief
  • Evian is engaging Facebook fans with a different tip for how to “Live Young” every day this month in conjunction with their adult-sized playgrounds in London. >> Ad Age
  • Taco Bell’s Director of Digital and Social Marketing, Tressie Lieberman, explains why they aren’t afraid to engage out of the ordinary on Facebook and Twitter — including a most recent response to a fan’s request for a custom swimsuit. >> CNBC
  • ESPN is rolling out interactive wallpaper ads that can be shared on Facebook and Twitter in lieu of traditional banner ads. >> Adweek
  • Frito-Lay’s Chief Marketing Officer, Ann Mukherjee, shares five lessons from their Doritos Super Bowl campaign and consumer-generated marketing in general. >> Fast Company
  • The U.S. Army is using social media to tell their story and to create awareness around the commitment of their soldiers, veterans, and their families. >> Army Live
  • Louis Vuitton highlighted their social media wins for 2012 in this video showing off their Instagram, Facebook, and other digital campaigns. >> Brandchannel

Disclosure: Taco Bell and Tressie Lieberman are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 9, 2013 0 comments

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