The Big List Blog

| All |

Social media case studies from Hallmark, Best Buy, Paramount, and 7 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • General Mills Interactive Marketing Manager Eric Johnson shares their self-aware tweeting strategy for their Hamburger Helper brand. >> Digiday
  • Adam Kmiec, Campbell Soup Co.’s Director of Global Digital Marketing and Social Media, talks about his favorite social media channels, work challenges, and what his desk looks like. >> Marketing Land
  • Best Buy has created a social platform to show which of their products are being tweeted about the most. >> The Denver Post
  • AT&T’s VP of Advertising, Vance Overbey, discusses working with celebrity advocate Eric Stonestreet on their Twitter campaign for #BeTheFan. >> Sports Business Daily
  • Hallmark is featuring Duck Dynasty stars with huge Twitter followings to create #BirthdayFail videos on their YouTube channel. >> ClickZ
  • Paramount VP of Marketing Andrew Runyon talks about building buzz for their upcoming movie, Anchorman 2, with an unprecedented social media push. >> Adweek
  • Nestlé Purina PetCare’s Friskies brand is asking their fans to share Instagram photos of their cats using their #ifyoufeedme meme generator. >> ClickZ
  • Hilton Worldwide is diagnosing their fans’ #Vacationitis symptoms with an online quiz that lets them share their results on Twitter and Facebook. >> MediaPost
  • Budweiser is celebrating designated drivers with a machine that knits a sweater as fans tweet about celebrating responsibly. >> Digital Trends
  • Kohl’sso asked their Twitter fans to decide how Jennifer Lopez will get out of a traffic jam in their commercial using #GetJenniferThere. >> The New York Times

Disclosure: General Mills, Adam Kmiec, Campbell Soup Co., Best Buy, AT&T, Hallmark, Nestlé Purina PetCare, Friskies, and Hilton Worldwide are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 4, 2013 0 comments

Comments are closed.