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Social media case studies from Heineken, Nissan, Dunkin’ Donuts, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Molson Coors Canada Director of Digital, Social Media, and Loyalty Adam Moffat talks about how they showed appreciation for their top ten most engaged Facebook fans with personal love poems. >> Marketing Magazine
  • Heineken is asking Facebook fans to help redesign their bottle for their 140th anniversary. >> Chief Marketer
  • Banana Republic had an influential blogger recreate her first date with her husband in a photoshoot for their social media platforms. >> MediaPost
  • Clif Bar & Company’s LUNA brand is giving their fans a chance to win a year of LUNA bars by posting how they “Feed Your Strength” on their Facebook page. >> New York Times
  • Louis Vuitton is giving their new handbags a personality online through a love poem Twitter campaign. >> Luxury Daily
  • McDonald’s, Taco Bell, TUMS, and more are commended for their sweet, “second-date worthy” Twitter attitudes. >> Business 2 Community
  • Hilton Hotels and Resorts’ Rob Palleschi shares how they measure their social media efforts. >> Digiday
  • Nissan is posting “Innovation for Endurance” videos with tips from professional athletes on their Facebook page. >> Brandchannel
  • Panera Bread is asking their Facebook fans to enlist five friends to start a “Food Chain Reaction” so that they can donate to Feeding America. >> Fast Casual
  • Dunkin’ Donuts is offering travel vouchers and other gifts to the winning fan who tweets the sweetest thing their #DDSweetheart does for them. >> DMNews

Disclosure: Molson Coors Canada, Adam Moffat, McDonald’s, Taco Bell, Hilton Hotels and Resorts, and Dunkin’ Donuts are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 20, 2013 0 comments

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