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Social media case studies from Hyatt, Doritos, Mercedes-Benz, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Hyatt’s John Wallis and Dan Moriarty talk about their strategy for using social listening to make their hotels better for women. >> Adweek
  • Anthropologie is commended for their successful content marketing on Instagram to engage their fans. >> Business 2 Community
  • Dominos thanked their eight million Facebook fans with 50,000 dominoes. >> The Huffington Post
  • Mercedes-Benz is encouraging their fans to submit photos to their unique Instagram installation using the hashtag #untamed. >> Hypebeast
  • Mattel’s Hot Wheels brand traded toy cars for tweets with a vending machine at the Canadian International Auto Show. >> Gizmag
  • Maker’s Mark is creating a “living library” with hundreds of interviews from women around the world that they will post on their social media platforms. >> Brandchannel
  • Beam’s Kevin George, Lousiville Slugger’s Kyle Schlegel, and Kellogg Company’s Doug VandeVelde chatted with college students to get their perspective on certain social media challenges. >> Ad Age
  • Doritos is letting their fans control several aspects of their SXSW concert by tweeting #BoldStage. >> Mashable
  • MTV is asking their fans to identify fake Facebook profiles to promote their show Catfish. >> PSFK
  • Clorox is asking their fans to Tweet the messy moments with #bleachitaway for a chance to win $15,000. >> Ragan

Disclosure: Mattel and Kellogg Company are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

March 13, 2013 0 comments

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