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Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more

July 21, 2010

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

With a new marketing strategy and the introduction of two social media programs, Cold Stone Creamery is hoping to increase sales by driving online fans to their stores. >> Forbes

Andrew Varga, CMO at Papa John’s, speaks about the outcome of their “Specialty Pizza Challenge,” a contest asking consumers to submit their own pizza recipes via Facebook. >> Brandweek

In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game reviews from the site and placing them on store shelves. >> Social Media Explorer

USA Network is using social media to market their new “Character Rewards” loyalty program, which lets fans earn earn points on their website by watching videos, playing games, and reposting content to Facebook and Twitter. >> DMNews

Social media architect for Clorox, Greg Piche, shares how the brand connects with partners and consumers through their Clorox Connects social media site. >> Social Media Examiner

LG is using YouTube and Facebook to launch the second phase of their “Life’s Good” campaign, an idea based on a spoof American soap opera that dramatizes the use of social networks in everyday life. >> Brand Republic

Jordan Stone from We Are Social gives an analysis of of the brilliant Old Spice campaign that took the internet by storm and brought social media to a new level. >> We Are Social

In its first Foursquare promotion, Ann Taylor is offering discounts to shoppers who check in to one of the company’s eight New York stores. >> Mashable

Top executives from Hershey, Best Buy, Del Monte, and more share insights on creating effective corporate social media strategies. >> MediaPost

Coca-Cola brought in 86 million Twitter impressions in 24 hours by using Promoted Tweets to tap into the online discussion about the World Cup. >> Social Media at Work

Disclosure:  Hershey, Clorox, and Coca-Cola are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: Andrew Varga, Ann Taylor, Best Buy, Clorox, Coca-Cola, Cold Stone Creamery, Del Monte, Greg Piche, Hershey, Jordan Stone, Kmart, LG, Old Spice, Papa John's, USA Network

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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