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Social media case studies from Kraft Foods, Hasbro, MasterCard, and 21 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Kraft Foods’ VP of Media, Data, and CRM, Bob Rupczynski, and Anheuser-Busch’s VP of Digital Marketing, Lucas Herscovici, discuss social storytelling with real-time marketing. >> Brandchannel
  • Pamela Naumes, Director of Brand Engagement for Campbell Soup Co.’s Bolthouse Farms brand, shares their contest strategy for asking fans to post branded images on Facebook, Twitter, and Instagram. >> MediaPost
  • Victor Lee, Hasbro’s VP of Global Digital Marketing, discusses social media challenges, working with agency partners, and adding value in social media. >> Digiday
  • Qantas Head of Digital Communications Jo Boundy explains how they’re using social monitoring and GPS coordinates to respond to customer complaints in real time. >> CNN
  • HBO’s VP of Digital and Social Media, Sabrina Caluori, talks about inviting their fans to insult their Game of Thrones villain on Twitter using #RoastJoffrey in the first-ever social media roast. >> Ad Age
  • MasterCard’s VP and Senior Business Leader for Worldwide Communications, Marcy Cohen, shares how they encourage and train their 7,500 employees to become social media brand advocates. >> Digiday
  • Amazon, Walmart, Apple, QVC, and Staples are leading big brands with the most web content pinned on Pinterest this holiday season. >> CMS Report
  • Dunkin’ Brands President of Global Marketing and Innovation John Costello talks about their Google+ Hangout with Bravo’s Top Chef where they asked fans to submit recipes on other social channels using #DDTopChef. >> Adweek
  • Buick is asking their social fans to pledge to spend less time on their phones and be #IntheMoment with a blog on Tumblr dedicated to curbing phone addiction. >> Marketing Land
  • Target created a microsite to aggregate their top-pinned products on Pinterest in one place. >> Mobile Commerce Daily

Disclosure: Kraft Foods, Campbell Soup Co., Staples, Dunkin’ Brands, and Target are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 18, 2013 0 comments

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