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Social media case studies from Lenovo, PepsiCo, AT&T, and 8 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Lenovo’s Search Marketing Manager, Andy Murray, explains how geo-targeted tweets have helped earn them more engagement and sales than search. >> VentureBeat
  • PepsiCo has created a vending machine that dispenses a sample every time someone likes their Facebook Page. >> Digital Buzz Blog
  • AT&T has launched a Facebook app that lets fans explore the company’s digital home security system and listen in on the secret lives of pets when their owners aren’t home. >> Facebook
  • Ben and Jerry’s is asking their fans to vote for new local flavors on Twitter and Instagram. For example, in D.C. an Instagram photo of The White House is a vote for Divine Chocolate. >> Adweek
  • NYSE launched a digital newsroom where readers can share and endorse content via social media. >> ClickZ
  • Gillette is using Twitter and Facebook to ask fans of Superman #HowDoesHeShave. >> Forbes
  • Vizio has launched a social community called “Fandemonium” where fans of almost anything can earn prizes for showing their enthusiasm. >> MediaPost
  • The Wall Street Journal plans to launch a social network as a platform for users to discuss finances. >> Social Times
  • Jell-O has launched a Facebook app that allows fans to send secret messages that can only be read through a red Jell-O snack cup. >> The Drum

Disclosure: AT&T and Jell-O are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

June 12, 2013 0 comments

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