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Social media case studies from Liberty Mutual, U-Haul, Pizza Hut, and more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Heineken Brand Manager Bram Reukers explains how they’re using a global Foursquare campaign to engage with U.S. fans of European football. >> Adweek
  • Jenna Lebel, Liberty Mutual’s Marketing Director, talks about the tweet that inspired their on-the-fly TV ad created during the Olympics. >> Sports Business Daily
  • J.Crew’s Madewell brand pulled off a flash mob-style Instagram campaign showcasing #denimmadewell using #flashtagram. >> Digiday
  • Calvin Klein asked fans and celebrities to post images of themselves on Instagram and Twitter wearing a revamp of their vintage underwear using #MyCalvins. >> MediaPost
  • American Express is giving “CF Frost,” the mysterious name shown on all of their cards in ads, a story about his recent adventures on Instagram. >> ClickZ
  • Pepsi Max asked fans to submit Vine videos of themselves doing something unbelievable using #LiveForNow for a chance to show up on one of their billboards. >> Brandchannel
  • U-Haul encouraged their customers to submit photos of their moving adventures using #MyUHaul for a chance to be featured on one of their moving vans. >> Moving Insider
  • Macy’s American Rag brand is partnering with touring band We The Kings to provide fans with exclusive content on Facebook, Instagram, and their branded blog. >> Mobile Marketer
  • Chevrolet’s #TheNew social media campaign is praised for encouraging “the digital persona” by asking Chevy owners to create and share content. >> Social Media Today
  • Pizza Hut asked people to help them find a fan to “marry” by commenting on their OKCupid profile or posting a video to Instagram or Vine using #CommitToGreatness. >> Popsop
February 26, 2014 0 comments

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