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Social media case studies from Lowe’s Home Improvement, PUMA, Budweiser, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Lowe’s Home Improvement CMO Tom Lamb explains why they chose to feature how-to home improvement videos on Vine. >> Ad Age
  • JCPenney is taking a proactive approach to listening to their consumers’ opinions on Twitter with #jcpListens. >> Business Insider
  • Oreo, Allstate, Lay’s, and Grey Poupon won the top spots for their social media campaigns in the second annual Facebook Studio Awards. >> PR Daily
  • Rebecca Boston, Public Relations and Digital Strategist for The Clorox Company’s Green Works brand, talks about their social media strategy shift towards approachable green living. >> Brandchannel
  • NBC Universal’s The Weather Channel created a tweet-powered tornado to simulate tornado-like wind speeds in their office. >> The Huffington Post
  • PUMA has created a Dance Dictionary where their fans can replace words with dance moves and send messages to their friends in social media. >> Adverblog
  • Budweiser is launching their new “Buddy Cup,” which enables users to add someone as a Facebook friend by simply toasting with the special cups. >> Ubergizmo
  • Maaco is giving their customers collision-repair estimates via Twitter. >> Adweek
  • Donna Karan International’s Senior VP of Global Communications, Aliza Licht, shares her ten social media marketing commandments for @DKNY and other luxury brands. >> Luxury Daily
  • Olive Garden is using Facebook to get prom-goers to stop by for dessert on their big night. >> USA Today

Disclosure: Lowe’s Home Improvement, JCPenney, Oreo, Allstate, and PUMA are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

May 8, 2013 0 comments

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