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Social media case studies from Bridgestone, Hostess, Universal Studios, and 9 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Procter & Gamble’s Marketing Director, Kevin Crociata, and Communications Manager, Rotha Penn, talk about being agile with Pantene‘s #WantThatHair Twitter campaign. >> eMarketer
  • Bridgestone asked fans to recreate their #MyWinningMoment on Vine for a chance to become a reporter at the World Golf Championship – Bridgestone Invitational. >> YouTube
  • Toyota’s Social Media Marketing Manager, Florence Drakton, explains how they leverage bloggers as major social media influencers. >> MediaPost
  • Jonathan Anastas, VP of Global Brand Marketing and Head of Digital and Social at Activision, shares why YouTube is an important communication tool for engaging their gamer audience. >> Ad Age
  • Hostess’ Twinkies brand is promoting its comeback by asking fans to “Prepare Your Cakeface” with videos of their excitement on Vine. >> Adweek
  • MTV is one of the first brands to use Snapchat to promote a TV show. >> Brand Republic
  • 7-Eleven is asking their fans to show off their #SlurpeeDance on Vine, Facebook, Twitter, and YouTube after receiving their Slurpee on 7-Eleven Day. >> Mobile Commerce Daily
  • Chipotle is sending their fans on an “Adventurrito” treasure hunt with clues posted on Facebook, Twitter, and Google+. >> Daily Finance
  • Universal Studios is one of the first brands using the new Facebook Stickers features to promote the debut of their Despicable Me 2 film. >> TechCrunch
  • Kia has launched a Facebook app that uses games like a voice-controlled ski slalom to show off their new Forte’s tech features. >> Digiday

Disclosure: Procter & Gamble, Bridgestone, Florence Drakton, and Toyota are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

July 10, 2013 0 comments

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