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Social media case studies from New Balance, American Airlines, Kraft Foods, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Stacey Howe, head of digital brand marketing for New Balance, explains their “scalpels approach versus a shotgun approach” to social media. >> Digiday
  • Papa Johns is offering a free pizza to all of their fans who correctly guess the outcome of the Super Bowl’s coin toss on their Facebook page. >> Business Wire
  • Esurance is holding a contest on their Facebook page for a chance to be their social media correspondent at SXSW. >> International Business Times
  • American Airlines is announcing their new branding which includes tablets for flight attendants with the hashtag #newAmerican. >> Web Ink Now
  • Dodge has created a Dodge Dart registry that lets fans ask friends and family on Facebook and Twitter to fund their purchase. >> Examiner
  • Kraft Foods is kicking off their new Facebook campaign for their Capri Sun brand that gives moms daily tips for keeping their kids active. >> MediaPost
  • The Coca-Cola Company is making a social game out of their Super Bowl ad on Facebook that asks fans to help decide which of three teams will reach a Coca-Cola bottle first. >> Ad Age
  • Brace Rennels, Director of Social Community Strategy at EMC, explains the social component to their members’ experience that rewards members with badges for their engagement. >> BtoB Online
  • Ciroc Vodka’s Brand Content Director Aubrey Flynn talks about how their content distinguishes them from a crowded market. >> Digiday
  • Roxy is asking their fans to share how they challenge themselves to live a unique life using #ROXYDARES for a chance to win a trip with professional athletes. >> Market Watch

Disclosure: Kraft Foods, The Coca-Cola Company, EMC, and Roxy are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 30, 2013 0 comments

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