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Social media case studies from Nissan, Hanes, General Electric, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Nissan’s General Manager of Social Media and Digital Engagement, David Parkinson, explains the success of their #JukeRide social campaign that recorded over 10 million fan interactions on Facebook, Twitter, and YouTube. >> The Drum
  • General Electric hosted a user-generated “science fair” by asking fans to submit experiments using Vine and Twitter. >> ClickZ
  • Jack In The Box’s Director of Marketing Communications, Andrea Shuff, talks about why they used Vine for their “Go Big” summer campaign. >> Campaign Brief
  • 3M used the “long-lost Twitter handle” of their founder, William McKnight, in a YouTube video reminding employees of individual social media standards and the brand’s continuing legacy. >> YouTube
  • Ford celebrated Mustang’s 50th birthday with a YouTube video series, “Mustang Countdown.” >> MediaPost
  • Nadia Kokni, Global Communications Director of Bacardi’s Martini brand, explains their new Facebook gaming app in which users try to charm their way into an exclusive party for a chance to win a real invitation to their gala. >> Marketing Magazine
  • Hanes asked women to disclose their underwear color on Facebook and Twitter for a chance to win “something colorful.” >> Social News Daily
  • Tide, Volkswagen, and The Weather Channel used Vine and 15-second YouTube videos to get in on Discovery Channel’s Shark Week action. >> Adweek
  • Armani has teamed up with fashion bloggers to connect with a new audience using Instagram Video. >> Nitrogram
  • Tiffany & Co. has been named the most engaging retailer on Facebook according to an Expion study of brands’  likes, comments, and shares per post. >> Internet Retailer

Disclosure: General Electric, 3M, and Procter & Gamble’s Tide are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

August 14, 2013 0 comments

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