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Social media case studies from Peeps, Old Spice, Smirnoff, and 16 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • PepsiCo’s Shiv Singh, Frito-Lay’s Jen Saenz, and Facebook’s Kevin Knight talk about what fans demand of new marketing. >> SmartBrief
  • Volkswagen announced their new Smileage app that connects their drivers’ road trips to their social accounts. >> Digital Buzz Blog
  • Peeps is encouraging their fans to share their crafty marshmallow chick creations on Facebook and Twitter. >> Adweek
  • Old Spice’s new Director of Marketing, a wolf mascot, is busy tweeting and heading up a new Tumblr account. >> Branding Magazine
  • World Wrestling Entertainment’s Perkins Miller and Stephanie McMahon explain strategies behind some of their huge social media successes. >> The Austin Chronicle
  • Pizza Hut held 140-second interviews for their Social Media and Digital Advertising Manager position at SXSW. >> Forbes
  • McDonald’s Director of Social Media, Rick Wion, talks about how they find real-time marketing opportunities. >> eMarketer
  • Land O’ Lakes is leveraging Pinterest’s affinity for food pins to donate meals to Feed America. >> MediaPost
  • Smirnoff tested their Mixhibit campaign at SXSW that turns tweets, check-ins, and other social media interactions into a video. >> SXSW
  • Unilever’s Dove brand is promoting their Real Beauty campaign with a Facebook app that displaces “feel bad ads” with positive, personal messages. >> Brandchannel

Disclosure: Old Spice, Pizza Hut, McDonald’s, and Rick Wion are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

March 20, 2013 0 comments

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