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Social media case studies from Pfizer, McDonald’s, AT&T, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Bob Libbey, Head of Digital and Social Communications at Pfizer, explains how they build relationships with their employees through an internal network and user-generated social campaigns.  >> Social Media Today
  • General Electric’s Director for Global Digital Marketing and Programming, Paul Marcum, talks about how the brand is using Twitter, Tumblr, and other platforms to become a social storyteller.  >> Warc
  • The New York Times used Facebook’s blogging tool and Twitter to publish full-length stories, during a two-hour website outage. >> MediaPost
  • Rick WionMcDonald’s Director of Social Media, talks about how the brand gets ahead of negative word of mouth and creates positive fan relationships by listening to consumers on social media. >> Ragan
  • AT&T Lead Consultant of Emerging Technologies Lee Diaz, shares how they are training their top leadership to engage in social media. >> YouTube
  • Gap is asking the Tumblr community to submit original content describing what “blue means to them” for a chance to have their content featured on every Tumblr mobile ad for a day. >> Mashable
  • KC Estenson, Senior VP and General Manager of Digital at CNN, discusses plans for the brand’s new website that will let fans create a customized social news experience. >> Lost Remote
  • Lexus created a stop-motion car commercial using crowdsourced Instagram videos for their #LexusInstafilm project. >> The Realtime Report
  • Target encouraged Facebook fans to vote on which U.S. schools will receive a total of $5 million in its “Give with Target” social campaign. >> All Facebook
  • Viacom is expanding its Twitter Amplify social campaign to promote future events with brands like Pepsi and Degree Women after a huge success at the MTV Video Music Awards.  >> Variety

Disclosure: General Electric, McDonald’s, AT&T, Lee Diaz, and Target are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

August 21, 2013 0 comments

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