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Social media case studies from REI, Skittles, Verizon, and 11 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • REI responded via YouTube to their fans’ tweets asking what to get their friends for the holidays with personalized videos for their #giftpicks. >> Gear Junkie
  • Skittles is letting their fans create their own wacky Taste the Rainbow commercial to share with their friends via Facebook and Twitter. >> Adweek
  • Author Jackie Huba talks about what she learned from Dell Director of Social Media Liz Bullock and others at Dell World 2012. >> Church of the Customer
  • GE Aviation is showcasing some amazing behind the scenes content on Facebook, Twitter, and Instagram. >> Forbes
  • Frito-Lay’s Tostitos brand hosted a suprise homecoming party for U.S. military veterans at the Cerritos College stadium that was broadcast live on their Facebook page. >> Brandchannel
  • Verizon is promoting their Direct Line to Santa through social media where a video of Santa will answer your questions. >> ClickZ
  • Canadian Club Whisky is launching a campaign where they will discuss and feature 100 Whisky Whisdoms with their Facebook fans. >> Seeking Alpha
  • Molson Coors Canada is teaming up with cab finding app Hailo to give away $1,000,000 in cab fares by encouraging recipients to tweet #OneMillionHailos during their rides. >> Molson Coors
  • AT&T is letting their fans share “Gifts That Money Can’t Buy,” such as a portrait drawn by a kindergartner or a longing look from Luke Perry via Facebook, Twitter, and Pinterest. >> Complex
  • Hy-Vee’s Customer Service and Social Media Coordinator, Larry Ballard, explains how they offer 24/7 customer care through social media. >> Supermarket News

Disclosure: REI, GE Aviation, Verizon, Molson Coors Canada, and AT&T are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 26, 2012 0 comments

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