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Social media case studies from Samsung, Axe, Jaguar, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Samsung is asking their fans to participate in a crowdsourced short film by tagging their Twitter and Instagram photos with #WeAllShare. >> Brandchannel
  • Sony Pictures Television’s Director of Digital Marketing, Steven Gadecki, shares his experience with L.L.Bean’s Million Moment Mission social media campaign. >> Brian Solis
  • Axe is promoting their Axe Apollo Space Academy campaign on Facebook to send 22 contest winners to the edge of space with the support of their local community. >> Adverblog
  • HBO VP of Social Media and Marketing Sabrina Caluori explains how they keep fans interacting with characters from their show Girls even during their off-season >> Mashable
  • Toyota is asking their fans to submit photos via Twitter and Instagram with the tag #WishGranted for a chance to be featured in their Super Bowl ad. >> Autoblog
  • The Madison Hotel is including a “Dedicated Social Media Butler” in their Inauguration Package who will chronicle your experience there on various social media channels. >> CNBC
  • Pizza Hut is giving their fans a chance to appear in their Super Bowl commercial by submitting videos to Facebook and Twitter using the common quarterback shout, “Hut. Hut.” >> USA Today
  • Jaguar is asking their fans to #CaptureaJag using Instagram for a chance to be the first U.S. driver of their new F-Type model. >> Luxury Daily
  • Hasbro is taking votes on Facebook for which Monopoly token to replace in 2013.>> CNN
  • Heineken has been ranked as the “most socially devoted Facebook brand” with a 66% fan response rate compared to the 34.17% industry average. >> Beverage Daily

Disclosure: Sony Pictures Television, Toyota, and Pizza Hut are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 16, 2013 0 comments

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