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Social media case studies from Samsung, Land O’Lakes, American Airlines, and 38 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • MasterCard’s CMO, Raja Rajamannar, shares how their global #PricelessNewYear campaign is built for social media. >> The Wall Street Journal
  • Samsung, Amazon, and Nike topped the lists of global brands with the most followers on Facebook, YouTube, and Twitter according to a study by Starcount. >> Brandchannel
  • Starz Executive Director of Digital Marketing Erin Dwyer talks about building buzz for The White Queen on Facebook. >> AllFacebook
  • Land O’Lakes says Pinterest is their third highest organic traffic driver with pins focused on featuring the farms where their products come from. >> ClickZ
  • Oreo’s famous Superbowl tweet, Jell-O’s #FML campaign, and Charmin’s #tweetfromtheseat campaign make this list of most memorable Twitter campaigns of 2013. >> Search Engine Watch
  • The Coca-Cola Company asked their fans to share acts of kindness using #ReasonstoBelieve on Twitter, Facebook, and Instagram. >> The Drum
  • Nestlé’s DiGiorno Pizza, Tesco Moblie, and American Airlines are recognized for their spot-on real-time Twitter strategies. >> Adweek
  • Four Seasons Hotels and Resorts is targeting younger audiences by focusing on social media influencers and hosting social events. >> Social Media Today
  • Diageo’s Ciroc brand offered to give out discounted cab rides during the holidays if they received 10,000 pledges on Facebook and Twitter to never drink and drive using #CIROCthenewyear. >> Ad Age
  • Red Bull’s YouTube presence, General Electric’s Tumblr, Lowe’s Home Improvement’s Vine videos, and General Mills’ food blog are cited as the best brand content of 2013 according to Digiday. >> Digiday

Disclosure: Oreo, Jell-O, Charmin, The Coca-Cola Company, General Electric, Lowe’s Home Improvement, and General Mills are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 1, 2014 0 comments

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