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Social media case studies from Stella Artois, American Family Insurance, Topshop, and 8 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Stella Artois has created a Facebook app that integrates Google Street View so that their fans can send virtual carolers to their friends’ homes. >> PSFK
  • Michael Kors has launched an interactive holiday e-card asking what you would like to #CelebrateWith that fans can share on Facebook, Twitter, or Pinterest. >> Creativity
  • In appreciation of our country’s veterans, American Family Insurance started a #30DaysofThanks campaign so fans can share their own gratitude to these heroes via social media. >> American Family Blog
  • Topshop encouraged fans to guess who their mystery Christmas film star would be using daily clues on Twitter and Facebook. >> Fashion and Mash
  • PepsiCo and Purina have launched a social newsroom that features fans’ Facebook posts and Instagram photos. >> Digiday
  • The New York Times is working on a smart mirror for fans that will project personalized news stories based on face recognition connected to their social profiles. >> Adweek
  • Chevrolet is letting fans create and share holiday postcards on Facebook and Twitter for a chance to win a new car. >> MediaPost
  • FOX is promoting their new movie Hitchcock with an Instagram contest that asks fans to share their “Master of Suspense”-inspired photos. >> Adverblog
  • Huggies generated $2.5 million in sales with a Facebook coupon that doubled the value for users when they shared it. >> Digiday
  • Lexus is donating $10 to the Boys and Girls Club for every Foursquare check-in they receive through their Facebook app. >> Foursquare Blog

Disclosure: American Family Insurance is a member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

December 5, 2012 0 comments

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