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Social media case studies from TOMS, T-Mobile, Heineken, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • To promote their new eyewear, TOMS is letting visitors virtually try on their sunglasses and post snapshots of themselves on Facebook. >> TOMS
  • T-Mobile is surprising fans by touring the country with their Unlimited Cheer Team. They’ll announce their locations via Foursquare and other social media channels, and the first customer to check-in will win prizes. >> About Foursquare
  • With the help of Jimmy Fallon, Ford is writing a Super Bowl ad for their new Lincoln Motor brand based on fans’ tweets. >> TechCrunch
  • Pernod Ricard — parent company to brands like Kahlua, Jameson, and more — explains why they use a social intranet to crowdsource ideas from all 18,000 of their employees. >> MarketingWeek
  • Nike has created a Facebook app that converts Nike+ and Fuelband data into energy for your character in their new NikeFuel Missions game. >> PSFK
  • On #GlobalDominosDay, Domino’s Facebook pages around the world offered the same pizza deal internationally for one day. >> Brandchannel
  • Heineken is celebrating their 140th birthday by showcasing fans’ Facebook wall posts on the actual wall of their Amsterdam brewery using a light show made of 5,000 Heineken bottles. >> Creative Boom
  • Petco is playing Santa this season by granting pets’ holiday wishes when their owners tweet using the #DearPetco hashtag. >> The Petco Scoop
  • In celebration of reaching 100,000 Facebook fans, Pizza Hut gave away 110 bottles of their novelty perfume, Eau de Pizza Hut. >> Adweek
  • Puma is asking fans to take pictures of their shoes when they travel to share on Instagram, Facebook, and their website for a chance to win weekly prizes. >> Puma

Disclosure: Pizza Hut and Puma are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 12, 2012 0 comments

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