The Big List Blog
Social media case studies from Transamerica, TD Ameritrade, Cisco Systems, and 20 more
These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form below.
- Allan Gungormez, Transamerica’s Enterprise Director of Social Media Strategy, talks about directing their “Finfluence” social campaign in a highly regulated industry. >> Social Media Today
- TD Ameritrade Director of Marketing and Partnerships Dedra DeLilli explains their #ItAddsUp social campaign supporting the next generation of Olympic athletes and their incremental efforts to competing in 2018. >> MediaPost
- National Geographic Channel Director of Digital Marketing Katy Anadale shares the strategy behind their social campaign with a top trending hashtag, #KillingKennedy. >> Marketing Land
- McDonald’s is letting their fans send #CheerstoSochi tweets directly to the Olympic Village where athletes can view and print those messages on ribbons to wear around their wrists. >> YouTube
- L’Oréal’s Director of Social Media for Lancôme, Mimi Banks, and Williams-Sonoma’s VP of Brand Marketing for West Elm, Abigail Jacobs, talk about featuring user-generated photos from Instagram in their marketing. >> Bloomberg Businessweek
- Amazon, eBay, Nintendo, and others top the list of Simply Measured’s report on tweet frequency and use of links in tweets. >> GeekWire
- Toyota is teaming up with Disney to feature the Muppets in a live chat during the Super Bowl using #NoRoomForBoring. >> MediaPost
- Cisco Systems, Dell, and others are recognized as top BtoB brands using social media to put their audiences first. >> Social Media Today
- M&M’s is pairing up with ABC’s The Bachelor to share viewing party recipes and games on Facebook and Twitter using #ManCandyMondays. >> ClickZ
- MasterCard worked with Justin Timberlake to send their cardholders and social media fans a surprise when they tweeted or posted to Instagram using #PricelessSurprises. >> Brandchannel
Disclosure: Allan Gungormez, Transamerica, TD Ameritrade, McDonald’s, eBay, Nintendo, Toyota, and Cisco Systems are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.
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