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Social media case studies from Truvia, Lacoste, Prudential Financial, and 9 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Truvia is asking their Facebook fans to “Turn the Town Truvia” by nominating the local restaurants they wish had a Truvia sweetener option. >> MediaPost
  • Volkswagen promoted their new Polo car model with a first-of-its-kind tweet race that resulted in more than 150,000 tweets eight hours after launching, at a rate of five tweets per second. >> Adverblog
  • In celebration of their 80th anniversary, Lacoste is inviting their Facebook fans to create a futuristic shirt for their Polo of the Future. >> Ad Age
  • P&G’s Iams brand is letting their Facebook fans vote for which loveable pet story they’ll air as a new commerical. >> Brandchannel
  • Prudential Financial’s Director of Social Media Strategy, Augie Ray, explains why Pinterest may not be a promising avenue for financial services. >> CMO
  • Buick asked pinners and bloggers to create inspiration boards for their Pinboard to Dashboard contest based on how their Encore model fit with the pinner’s personal style. >> GM News
  • Dunkin Donuts is giving their Facebook fans a chance to send holiday greetings to their friends and family from a Times Square billboard on New Year’s Eve. >> Trend Hunter
  • Friskies has created a Facebook app that allows you to “Catify Yourself” and share these images with your friends. >> Digiday
  • Amway held a home demo contest encouraging their distributors to make demonstration videos using their products. Their videos were posted to Facebook. >> YouTube

Disclosure: P&G, Prudential Financial, and Amway are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 19, 2012 0 comments

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