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Social media case studies from Xerox, GE, Campbell's, and 7 more

July 28, 2010

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Ben & Jerry’s has discontinued their email marketing campaigns in favor of social media, asking subscribers to connect with them via Facebook and Twitter. >> HubSpot Blog

To promote the recent opening of “Sorcerer’s Apprentice” in theaters, Disney became the first to try out Twitter’s new @EarlyBird service. >> Advertising Age

In his BlogWell Seattle case study, Xerox’s interactive and social marking VP, Duane Schulz, shares how they used a product launch to engage the entire company in social media. >> Vimeo

Barbie has joined Foursquare! In celebration of Mattel’s new Barbie Video Girl doll, she will use the social media site to promote location-based scavenger hunts. >> Online Social Media

Pfizer is the first company in the regulated industry to launch a social media channel on SlideShare, the world’s largest online community for sharing presentations. >> Business Wire

From content to metrics, Doug Webster, director of strategic communications at Cisco, talks about implementing an effective social media strategy. >> Econsultancy

GE’s private online community, MarkNet, provides a forum where the company’s 5,000 global marketing professionals can share best practices, interact, and build relationships. >> CNBC

Director of e-commerce and online marketing for Wyndham Hotel Group, Matthew Petitjean, answers questions about using social media in the travel industry. >> Hospitality Net

Thomas Hoehn, director of interactive marketing and convergence media at Kodak, shares how the brand got started in corporate blogging and talks about engaging with BtoB and consumer audiences. >> BtoB

Campbell’s used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand’s new V-8 Fusion + Tea. >> PROMO

Disclosure: Xerox, Pfizer, Cisco, and GE are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: Ben & Jerry's, Campbell's, case study, CISCO, Disney, Doug Webster, Duane Schulz, GE, Kodak, Mattel, Matthew Petitjean, Pfizer, social media, Social Media Business Council, Thomas Hoehn, Wyndham Hotel Group, Xerox

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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