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Social media case study: Disclosure Best Practices, presented by Andy Sernovitz at BlogWell

January 10, 2009

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard – all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Here’s the video of Andy Sernovitz’ BlogWell San Jose case study presentation, “Disclosure Best Practices,” where Andy discusses how companies can effectively be transparent when engaging in social media:

Video thumbnail. Click to play
Click to play

Tagged as: Andy Sernovitz, Blog Council, BlogWell, Corporate Blogging, Disclosure, social media

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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