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Social media case study from Bert DuMars of Newell Rubbermaid

January 27, 2010

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Atlanta case study presentation, “Social Media from a Multi-Brand Perspective,” Newell Rubbermaid’s VP, E-Business & Interactive Marketing, Bert DuMars, covered how the company is using different social media approaches across its many brands.

Bert’s case study includes advice on how to approach multi-brand social media as an ecosystem, how to test small ideas and then scale them up, and how to ask your fans for suggestions on how to better participate in social media.

Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert DuMars; presented by GasPedal and the SMBC
View more documents from GasPedal.

Tagged as: Bert DuMars, big business social media, corporate social media, multi-brand marketing, Newell Rubbermaid, Social Media Business Council, social media case study

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9 comments. Read them below or add one. (Trackback)

{ 1 trackback }

Social Media from a Multi-Brand Perspective: Newell Rubbermaid | pamorama
February 1, 2010 at 3:23 PM

{ 8 comments }

markclayson January 28, 2010 at 12:52 AM

Thanks for your comments

uberVU - social comments February 3, 2010 at 2:07 AM

Social comments and analytics for this post…

This post was mentioned on Twitter by pamdyer: Social Media from a Multi-Brand Perspective: Newell Rubbermaid http://bit.ly/9SupRR Case study w/ takeaways for all cos….

This comment was originally posted on pamorama

Andy Hayes | Travel Online Partners February 3, 2010 at 6:22 PM

I can’t help but laugh – as many of these tactics were good business advice before social media. Just sayin’.
´s last blog ..Automating Your Tweets and An Update on Twitter Lists

This comment was originally posted on pamorama

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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