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Social media case study from Mark Addicks of General Mills

September 28, 2009

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

From where they’ve started to where they’re going, Mark Addicks, General Mills’ Chief Marketing Officer, shares how social media is changing they way they communicate in his presentation from BlogWell Minneapolis, “General Mills Goes Social.”

Mark’s presentation covers how when first getting started, General Mills built internal portals to demonstrate the power of social to senior management and peers, how many of their brands had an inherent offline “social network” behind them and these new tools are making it easier for them to connect, and several specific social media case studies on brands like Betty Crocker, Fiber One, and Progresso.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

BlogWell Minneapolis Social Media Case Study: General Mills, presented by Mark Addicks
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Tagged as: Betty Crocker, big business social media, BlogWell, corporate social media, Fiber One, General Mills, Mark Addicks, Progresso, Social Media Business Council, social media case study

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9 comments. Read them below or add one. (Trackback)

{ 2 trackbacks }

General Mills goes social « The Social Media Soapbox
October 25, 2009 at 8:27 AM
The best way to think about branding that I’ve heard of so far « Do not fear mistakes, there are none
October 27, 2009 at 1:18 AM

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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