Previous post:

Next post:

Social media case study from Valeria Maltoni of SunGard

February 8, 2010

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In her BlogWell Atlanta case study presentation, “Building Social Media from Within,” SunGard’s Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.

Valeria’s presentation covers how she built internal trust and credibility by closely tracking her team’s efforts, how launching internal social media gave everyone a thirst to contribute, and how they’re finding success engaging in social media even though most of their customers aren’t online.

BlogWell Atlanta Social Media Case Study: SunGard, presented by Valeria Maltoni
View more documents from GasPedal.

Tagged as: B2B social media, big business social media, corporate social media, Social Media Business Council, social media case study, SunGard, Valeria Maltoni

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

6 comments. Read them below or add one. (Trackback)

{ 1 trackback }

Case Study Crunch: IT and Technical « The Cube
May 26, 2010 at 10:56 AM

{ 5 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.