Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard – all for $200.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
Here’s the video, slides and audio of Hilary Weber’s BlogWell San Jose case study presentation, “Making Your Corporate Blog Work for Your Brand, Not Against It,” where Hilary discusses how Kaiser Permanente uses social media to build their brand:
Video:
Slides:
Audio:
Download the MP3 audio file here.
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Toyota: Social media and crisis management
Clorox: Using gaming strategies to grow community
BlogWell: How big brands use social media
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I’m about to start a contract to set the social media strategy at an insurance company and found this really interesting. I am trying to find what internal numbers I can use to inform the strategy. Any ideas?
Hey David, not sure exactly what you mean by “internal numbers” — with a little more detail, we might be able to point you in the right direction.
Cale
Editor at GasPedal and the Social Media Business Council
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