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Social media research: Businesses that blog see 55% more visitors, 97% more inbound links, 434% more indexed pages

September 3, 2009

A recent study by HubSpot using data from their 1,531 customers (comprised of both small and medium-sized businesses) found that companies that blogged had far better marketing results.

Results from the sampling — which split almost evenly among those that blogged and those that didn’t — showed that companies that were blogging saw 55% more visitors, 97% more inbound links, and 434% more indexed pages.

See the study.

Tagged as: big business social media, business blogging, corporate social media, HubSpot, Social Media Business Council, social media research

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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