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Here’s the video, slides, and audio of Stan Joosten’s BlogWell Chicago case study presentation, “Marketing in the Age of Social Media – Examples from Procter & Gamble,” in which Stan describes how social media is continuing to evolve – 3 out of every 4 US adults online now are using social tools to connect and network.
Stan explains how this provides companies great opportunities – and challenges – to find their voice within this medium. Hear how P&G’s brands integrate social media into their marketing activities, what lessons they’ve learned, and how these efforts have made them better able to serve their consumers.
Video:
Slides:
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