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Here’s the video, slides, and audio of Susan Wassel’s BlogWell Chicago case study presentation, “Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy,” in which Susan describes how tight budgets shouldn’t deter you from getting in the social media game.
Rather, Susan makes the case for why social media can be more important — and cost effective — than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Video:
Slides:
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