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Social media survey: 62% of CMOs plan to boost social media budgets for 2010

December 24, 2009

According to an online survey conducted by Bazaarvoice and The CMO Club of 133 chief marketing officers, 62% of respondents said they would boost their social media budgets next year. The CMOs polled represent a wide range of industries, including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail.

Other findings of the survey include:

  • 81% of respondents plan to link up to 10% of their company’s revenues to social media investment next year
  • 72% plan to attach revenue expectations to their social media spending in 2010
  • 85% are tracking site traffic, while 83% are tracking the number of fans
  • More than 50% of respondents expressed uncertainty about the ROI of social media

Learn More.

Tagged as: Bazaarvoice, big business social media, chief marketing officer, CMO Club, corporate social media, Social Media Business Council, social media research

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Social media survey: 62% of CMOs plan to boost social media … | Seo Curacao
December 24, 2009 at 2:40 PM

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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