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Social media survey: 74% of employees say it's easy to damage a company's reputation on social media

October 29, 2009

Deloitte’s 2009 Ethics and Workplace Survey revealed that nearly three quarters of working Americans believe it is easy to damage a brand’s reputation via social media. The survey also showed that while 58% of executives agree that reputational risk and social networking should be a board room issue, only 15% say it actually is.

Other findings of the survey:

  • 61% of employees say they realize social networking isn’t private and have already made significant adjustments to their online profiles
  • 53% of respondents believed their social networking pages were “none of their employers’ business”
  • 30% of business executives admitted to informally monitoring social networking sites

See the full study.

Tagged as: big business social media, corporate social media, Deloitte 2009 Ethics and Workplace Survey, Social Media Business Council, social media employee policies, social media ethics, social media research

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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