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Social media survey: 88% of nonprofits experimenting with social media

December 17, 2009

In a survey conducted by Weber Shandwick and KRC Research, 88% of the 200 nonprofit executives surveyed are widely experimenting with social media, with just over half of those executives being active users themselves.

The study also found:

  • 79% are unsure how to demonstrate social media’s value for their organizations
  • 92% say their online presence raises awareness for their organization
  • 86% say social media helps keep external audiences engaged
  • 77% say social media reduces costs relative to traditional media

See the full study.

Tagged as: big business social media, corporate social media, KRC Research, nonprofit, Social Media Business Council, social media research, Weber Shandwick

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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