Corporate Social Media Case Study: Sony Ericsson
Sony Ericsson recently launched their Twitter Cup, an event they’re calling a mashup of the world’s greatest football tournament and Twitter. Their tournament pulls conversations from Twitter related to the real World Cup Tournament and organizes them by country.
Just like the real soccer tournament, countries are broken up into groups and fans can get extra points for their tweets by adding the special hashtag “#twc” to their updates. And while the site they’re using to aggregate the conversation is pretty high-tech, the overall concept offers a simple idea on how to support an existing conversation without overly pushing the brand.
Learn More: Twitter Cup
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Sony Ericsson’s Twitter Cup: Corporate Social Media Case Study: Sony Ericsson
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(via @SocialMediaOrg Sony Ericsson’s Twitter Cup – Corporate Social Media Case Study: Sony Ericsson Sony Ericsson r… http://ow.ly/16cSbY
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