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Starbucks adds Twitter and blog to their social media efforts

August 13, 2008

Starbucks has entered Twitter with two handles, @MyStarbucksIdea and @Starbucks. One of @Starbucks first tweets asks Twitter users for their ideas on what to do with the @Starbucks name. “We have our own ideas about what we’re going to do here. We’d love to hear from you, do you (or anyone else) have requests?”

Starbucks also recently announced the new Ideas in Action blog. The blog is a continuation of the salesforce.com powered My Starbucks Idea.

The addition of Twitter and the new blog to Starbuck’s social media efforts comes on top of the lesser known Starbucks V2V social network. For good coverage of Starbucks V2V social network see John Moore’s post on Brand Autopsy.

Tagged as: Blog Council, Brand Autopsy, John Moore, social media, social network, Starbucks, twitter

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3 comments. Read them below or add one. (Trackback)

{ 3 comments }

Maria Reyes-McDavis August 13, 2008 at 2:06 PM

Social media seems to be a “tool” that companies are coming to during “tougher” times in their profitability. I’m wondering if they have the misconception that social media converts. I love how you guys stay on top of this stuff :-)

Phil Nieman August 13, 2008 at 2:37 PM

Maria,

Thanks for your comment. I’m happy that you are enjoying the blog.

Regards,
Phil
—-
phil@blogcouncil.org
312-932-9000
I am a employee of the Blog Council and GasPedal

Anali August 14, 2008 at 1:02 PM

Hi there! My name is Anali and I work at Starbucks on the Content and Online team. I’m glad you mentioned Starbucks V2V. You are right that Starbucks V2V is the ‘lesser-known’ social network- we are growing the network through one-to-one relationships that are creating a community of amazing people and meaningful actions. Thanks again for the post!

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