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Study: 20% of Twitter updates are about brands

September 17, 2009

A recent study by Penn State found that 20% of tweets contain requests for product information or responses to the requests.

Twitter, with its six million active daily users (and predictions of more than 20 million users by the end of the year) is “about as close as one can get to the customer point of purchase for products and services,” according to Jim Jansen, an associate professor in the College of Information Sciences and Technology (IST) at Penn State.

More about the research:

Penn State’s blog

Social Media Today’s analysis

Tagged as: big business social media, corporate social media, Jim Jansen, Penn State Twitter study, Social Media Business Council, social media research

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