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Study: The most active brands in social media increased revenues 18% over the past 12 months

July 23, 2009

According to new research released this week from Wetpaint and Altimeter Group, companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that same period.

The study also found that social media efforts tend to build on themselves, saying:

There is an exponential growth in the depth of engagement as the brand extends itself into more and more channels. Sometimes this is due to brands learning from their experiences in other channels, making it easier to engage deeply in new channels like Twitter. This effect is also a reflection of the brands’ commitment to social media — once they are invested in multiple channels, they are more likely to engage deeply in each of them.

And especially exciting for us here at the Social Media Business Council is that members Starbucks, Dell, Microsoft, SAP, and Intel made the top 10 among the 100 brands reviewed.

Learn More:

Read the report.

Read MediaPost’s summary article.

Tagged as: Altimeter Group, big business, case study, corporate, Dell, Intel, Microsoft, ROI, SAP, social media, Social Media Business Council, Starbucks, Wetpaint

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The most active brands in social media increased revenues 18% over the past year « infowrangler
July 25, 2009 at 9:34 AM

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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