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Succesful brand to blogger relations strategy

August 25, 2008

We’ve been covering Toby Bloomberg’s, Diva Marketing Blog, series on how to run a successful blogger relations strategy. Toby is back with part four of her blogger relations series, this time focusing on when brands talk to bloggers.

Toby’s big take-aways that apply both to the bloggers and the brands:

  • Relationships are based on communication. Educate us about what you want and need.
  • Have patience.
  • Respect
  • Values are important
  • Etiquette Is Important – Please Play Nicely

Anyone interested in blogger relations should read the rest at Diva Marketing Blog.

As always, we recommend reading the Blog Council’s Disclosure Best Practices Checklist 3: Blogger Relations before starting your own blogger relations campaign.

Tagged as: Blog Council, Blogger Relations, Disclosure, Diva Marketing Blog, Toby Bloomberg

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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