Previous post:

Next post:

Survey: 1 in 5 marketers to shift 30% of traditional marketing budgets to social media in 2010

February 11, 2010

Alterian’s 2009 Annual Survey Results shows 84% of marketers plan to shift at least a portion of their traditional marketing budgets to digital/interactive/social media channels in 2010.

The survey involved more than 1,000 marketers from around the world and was conducted between October 1st through December 3rd of 2009.

Findings from the survey:

  • 21% of respondents plan to shift more than 30% of their traditional budgets to new media
  • At 66%, “Social Media Marketing” led all techniques marketers are currently or plan to invest in in 2010
  • 54% of respondents listed social media as “Increasingly important” to the overall marketing mix, while only 4% responded “Not at all important”

Tagged as: Alterian, big business social media, corporate social media, direct marketing, social media case study, social media marketing, traditional marketing

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

16 comments. Read them below or add one. (Trackback)

{ 16 comments }

Cory O'Brien February 12, 2010 at 7:51 AM

I was somewhat surprised to see Twitter’s blog post about Super Bowl stats, since they’ve traditionally been so reserved about publishing any kind of actual numbers. It was an interesting insight into how trends on Twitter actually work however, so I hope they do more posts like that.

As a marketer, the stats that are most interesting to me are those about engagement. Part of this is to combat users that just inflate their numbers: I don’t want to see how many people are ‘following’ you; I want to see how many people are actually engaged with what you are saying.

Lists have made it a lot easier to see who has inflated numbers, and who has followers that are actually paying attention. I think additional information like the % of a user’s tweets that get retweeted and the % of a user’s followers that have @replied that user would also go a long way towards figuring out if a user is actually influential or not.

This comment was originally posted on John Battelle’s Searchblog

Andy Beard February 12, 2010 at 11:35 AM

I don’t care how Twitter tracks for themselves, or for PR purposes.
I want to track my Twitter pages as landing pages.
I want to define goals such as new followers and where they came from.
I want to be able to add more text so I can comply with UK law or have more hyperlinks even if they insist on nofollow – with descriptive anchor text

I realise they need to somehow have support in other platforms with their character limits, but I am sure lots of mobile users are now using dedicated apps rather than SMS, and there isn’t a need to be able to retreive all info to SMS

This comment was originally posted on John Battelle’s Searchblog

Shyam Kapur says: February 12, 2010 at 4:08 PM

This is a good post and I like the comments, too. Since you wonder what sorts of analysis could be done with tweets (e.g, those related to Super Bowl), check out TipTop’s analysis of Super Bowl ads at http://ftt.nu/superbowl While there, you can also check out their other Specials that are also based on very sophisticated analysis of millions of tweets.

This comment was originally posted on John Battelle’s Searchblog

Matches Malone February 12, 2010 at 10:26 PM

A personal metric of mine that I’ve been tracking is tweets per follower. Over the past month, it has gone from around 8.9 to over 10. Assuming I tweet the same amount per day, this shows that the followers I’ve gained has either leveled off, or, for whatever reason, I’ve become more annoying. or more likely, less influential.

Only time will decide which is more correct.

This comment was originally posted on John Battelle’s Searchblog

Peti says: February 13, 2010 at 10:24 AM

We definitely should!

This comment was originally posted on John Battelle’s Searchblog

Michael Holloway February 15, 2010 at 2:22 AM

Before I read much on social network marketing I was thinking the quantity of link data in a tweet was very important to Google’s Page Rank for example. Tweets are FULL of link data. I’ve been amazed how much info you can get into a single Tweet:
http://twitter.com/m_holloway/status/9075897798

One tag was not exploited in that tweet was the ‘in resonse to’ element.

Upon further investigation I learned the qualities of data (like how and why tweets spread) are just as, or more important.

But I’d still like to see a comparison of numbers of links per hour or day in different social spaces. Is there a resource?

Michael Holloway

This comment was originally posted on John Battelle’s Searchblog

Orange County SEO February 16, 2010 at 1:30 AM

I have used external apps that show users tweet stats in depth. For example, it is interesting to know which followers tweet links 100% of the time, or how seldom someone retweets or @replys. These metrics provide powerful insight to brands who look to build a targeted and engaged group of followers.

If twitter metrics also included semantics you could easily get a feel for a twitter user based on the tag cloud of their tweets. This person mostly tweets about ‘Sports’. I am looking forward to leveraging those types of metrics as part of our deliverables for clients that hire us to do Social Media Marketing.

This comment was originally posted on John Battelle’s Searchblog

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.