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Survey analyzes top goals for brands engaging in social media

December 3, 2009

PowerReviews and the e-tailing group’s 1st Annual Community and Social Media Survey released earlier this fall finds the average brand’s top three goals for using social media to be:

  1. Creating customer engagement
  2. Driving word of mouth
  3. Increasing brand loyalty

The survey also found that 61% of participants believe customer reviews are the most important factor driving customer engagement, while 78% believe customer reviews are the most important social tools driving sales.

The report also predicts that by the fourth fiscal quarter in 2010, 70% of social media tools will be in use by 50% or more brands.

Read the full survey.

Tagged as: big business social media, corporate social media, PowerReviews, Social Media Business Council, social media research, the e-tailing group

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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