During the month of February, Molson Canadian’s Facebook fan page grew from 30,000 members to more than 375,000 — largely driven by their involvement in the Vancouver games. Molson’s Director of External Communications, Adam Moffat, said a big factor in the growth was an app they created that enabled fans to personalize their own Team Canada hockey sweater and post it as their profile picture.
The Molson team recently wrapped up their Olympic coverage by presenting a 150-page, hardcover “Rally Book” to Team Canada, filled with wishes of support and encouragement from Molson’s Facebook fans. The Molson crew hand-delivered the book to Hockey Canada President Bob Nicholson and COO Scott Smith just before the gold medal match against Team USA — a game Canada went on to win 3-2 in overtime.
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Disclosure: Molson Coors is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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