Archive of tag "Betty Crocker"

Betty Crocker uses Flickr for more than photo sharing

December 15, 2009

Corporate Social Media Case Study: Betty Crocker

Combining high-quality food images and cooking instructions, Betty Crocker is using Flickr to share recipes. With examples like “Southern Apple Crumble” and “Slow Cooker Beef Stroganoff,” Betty Crocker’s photostream now has hundreds of entries.

Each photo includes a detailed ingredient list and cooking instructions in the space typically used for simple photo captions, and their stream is categorized into sets such as “Slow Cooker,” “Gluten-Free Recipes” and “Muffins.” It’s a simple concept that offers a clever way to use Flickr for more than just posting photos.

Learn More: Flickr

Disclosure: Betty Crocker’s parent, General Mills, is a Social Media Business Council Member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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Social media case study from Mark Addicks of General Mills

September 28, 2009

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

From where they’ve started to where they’re going, Mark Addicks, General Mills’ Chief Marketing Officer, shares how social media is changing they way they communicate in his presentation from BlogWell Minneapolis, “General Mills Goes Social.”

Mark’s presentation covers how when first getting started, General Mills built internal portals to demonstrate the power of social to senior management and peers, how many of their brands had an inherent offline “social network” behind them and these new tools are making it easier for them to connect, and several specific social media case studies on brands like Betty Crocker, Fiber One, and Progresso.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

BlogWell Minneapolis Social Media Case Study: General Mills, presented by Mark Addicks
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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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