Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In her BlogWell New York case study presentation, “How Nokia is Connecting People with Social Media,” North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line — it’s a focus of business. Social media communication is a top priority for Nokia, both internally and externally.
To accomplish this, they believe in a system that places the individual first and the corporation second, and through their network of blogs, Nokia encourages bloggers and users of social media to engage in a “dialogue” rather than promote a traditional corporate presence. This dialogue allows Nokia to listen to how consumers would like to use Nokia products.
(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)
BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal from GasPedal on Vimeo.
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BlogWell: How big brands use social media