Archive of tag "BlogWell"

Social media case study from Alexandra Wheeler and Matthew Guiste of Starbucks

March 8, 2010

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In their BlogWell San Diego case study presentation, “Building Meaningful Customer Engagement,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program.

Alexandra and Matthew explained how they earned management buy-in, how social fits into a larger Starbucks digital strategy, and how they use Twitter as a monitoring tool.

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Upcoming SMBC events

March 5, 2010

3/9 Chevron: Social media planning for a crisis (Private member call) Click here

3/11 Toyota: Social media and crisis management (Private member call) Click here

3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here

4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Rogers Communications, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here

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Announcing BlogWell: How Big Brands Use Social Media in Cincinnati, April 7

March 1, 2010

Our next BlogWell event is coming up April 7 in Cincinnati, hosted by Duke Energy. We’ll feature practical, how-to social media case studies from Dell, Duke Energy, Rogers Communications, General Mills, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble.

BlogWell is one idea-filled afternoon focused on social media at big brands. There are no agencies, no start-ups (though they’re welcome to join and learn along with us!) — just big companies sharing what they’ve learned.

Thanks to our brilliant and talented speakers, our BlogWell series has been an amazing success. We’re thrilled to be bringing it to Cincinnati and would love for you to join us.

Register and learn more: Click here

If you haven’t been to a BlogWell yet, check out the nice things a few smart folks had to say about their experience:

“The discussions were thought-provoking and inspirational.”
— Jim Lein, Oracle

“I came away inspired, energized, and with a nice bundle of new best practices to apply.”
— Ed Nicholson, Tyson Foods

“An amazing amount of useful material was presented in a timely, efficient way.”
— Donna Speigel, Crate and Barrel

“A well organized and well executed conference. Great job!”
— Todd Blecher, Boeing

“One of the best seminars of this type that I’ve seen in a long time.”
— Sandra Buettner, Johnson Controls

“A great forum for social media professionals to collaborate and learn from each others’ lessons and successes.”
— Jennie Ecclestone, General Motors

“The most valuable source for staying current on B2C and B2B social marketing techniques in Fortune 500 companies.”
— Paul Dunay, Avaya

“One of the most organized and informative events all year.”
— Jackie Bona, Google

Register and learn more: Click here

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Upcoming SMBC events

February 26, 2010

2/26 Microsoft: Learning (and playing) with Ribbon Hero (Private member call) Click here

3/3 FINRA: Social media guidelines for financial firms (Private member call) Click here

3/9 Chevron: Social media planning for a crisis (Private member call) Click here

3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here

4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here

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2 comments. Read them below or add one. (Trackback)

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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