Business.com’s 2009 Business Social Media Benchmarking Study of 3,000 North American businesses reveals 83% of participants favored Facebook as the best social media platform to connect with customers.
Other findings from the study include:
- 69% of participants use webinars and podcasts to obtain business information
- Marketing professionals and consultants use social media websites the most as a source of business information, while IT professionals use them the least.
- Companies in the study used, on average, seven different social media enterprises, with 65% staffing the campaigns in-house.
- 71% of brands participating in social media have no more than two years of experience using it as a business tool.
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