Archive of tag "CISCO"

Live public call: Cisco and the SMBC's Bob Pearson explain how to step up your company's social media learning curve

September 30, 2009

Jeanette Gibson, who serves as the Director of New Media at Cisco, and Bob Pearson, who serves as Chief Evangelist of the Social Media Business Council, will lead a public conference call, “Stepping up your company’s social media learning curve.”

Your company knows social media outreach is important, but where should you go with that? Learn from the people who have been there — Cisco’s Jeanette Gibson and the Social Media Business Council’s Bob Pearson (who helped Dell develop into a global leader in social media). They’ll share tips on how to get your company to the next level in social media involvement by:

  • Structuring your staff to be effective in social media
  • Internally developing a social media-friendly culture
  • Taking the steps you need to take to get your company up to speed

Conference call | October 1, 2 PM (EST) | Free | Register

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SAP's Mark Yolton: Creating vibrant, engaging online communities

July 27, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In his BlogWell San Francisco case study presentation, “Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem,” Mark Yolton, SAP’s SVP, Community Network, focuses on how the company has built a network of communities, each targeted to serve specific roles as full-featured, virtual communities augmented by physical events and rich programs connecting more than 1.6 million individuals around the world.

In his presentation, Mark discusses trends they’ve seen develop in terms of community participation, how they encourage engagement, and how their communities support fundamental business objectives.

BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
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Cisco's Jeanette Gibson: Using social media for daily communications

July 22, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s best practices in leveraging social media for daily communications and the process it uses to align its global workforce around deploying new technologies.

In Jeanette’s presentation, she covers how Cisco uses freely available tools for analytics, how the company is incorporating video and audio in social media, and their policy regarding employees and their personal brands online.

BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette Gibson
View more documents from GasPedal.

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Upcoming SMBC events

July 17, 2009

7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here

7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here

7/30 Intuit: How we are winning with social media as the “new normal” (Public call) Click here

8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic, Progressive, Ford, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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