GM is facing a tough situation right now. That’s no secret. But not only is the company using the blog as a direct way of countering false statements from detractors, it is fully engaged on its own turf as well. Comments on the GM Fastlane blog are turned on, and if you follow the threads, it definitely features all opinions (not just positive ones of support). The company deserves kudos for keeping comments open even during a crisis.
Disclosure: GM is a member of the Blog Council, but we would have linked to them anyway because we think they’re great. Read our disclosure policy.
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Petro-Canada responds to the ongoing conversation with a "Part 2" follow-up
March 12, 2009
Corporate Social Media Case Study: Petro-Canada
When Petro-Canada’s Jon Hamilton originally posted attempting to explain the relationship between crude oil and gas prices at the pump, it sparked an ongoing (and sometimes intense) conversation. As the original post drew dozens of comments, Jon felt it was necessary to create a second, “Part 2” post, highlighting some comments and responding. Jon explains:
In the post, Jon specifically answers a number of points brought up in previous comments using government data and plain-English explanations in a friendly, often humorous tone.
Learn More.
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Disclosure: Petro-Canada is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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