Archive of tag "Corporate Blogging"

One of the biggest objections to blogging is often: “I don’t have anything to write about.”  But once you start looking around you, it’s easy to find new sources of interesting ideas.  Here are 17 sources to find ideas for blog posts, courtesy of Beeline Labs’ Lois Kelly:

  1. Conferences
  2. New studies and reports
  3. YouTube videos
  4. Book recommendations
  5. Notes or emails from customers/employees/partners
  6. Stories about people
  7. Views on breaking news
  8. Dinner/meetings with customers
  9. Do a guest “interview”
  10. Best practices and management tips
  11. Share a presentation
  12. 10 things that surprised me about…
  13. Be magnanimous
  14. Wax metaphoric
  15. Be a (constructive) critic
  16. Take sides
  17. Historical corollaries

We also posted a list of 200 blog ideas from Doug Karr of Compendium BlogWare back in October.

Learn More:
Bloghound: 17 ways to find blog-worthy topics

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Corporate Social Media Case Study: Novartis

Novartis Consumer Health, which manufactures Excedrin, recently created a YouTube channel to help promote its new Excedrin Gel product.  The company asked customers to make videos centered around the theme of speed and quickness to tie into the product’s key features, tell their friends, and vote on the most creative clip.  More than 200 videos were submitted and the contest page was viewed 147,000 times.  The winner received a $15,000 prize and had his video cross-promoted in Excedrin TV ads.

Learn More:
YouTube – Excedrin Express Gel channel
Winning YouTube video

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We want to publicly thank the most recent companies to join the Blog Council.

  • Johnson & Johnson
  • State Farm Insurance

Have you ever wondered why people and companies join the Blog Council?

Read more testimonials like these.

“We decided to join because we wanted to connect with companies that have the same kind of concerns, and see how we can share best practices, benchmark against each other, and learn from that.”
- Lee Aase, Mayo Clinic

“I found that being with my peers, the Blog Council has helped validate ideas and generate new ones.  The Blog Council is a valuable resource helping people at companies learn to become part of the conversation.”
- Rob DeRobertis, Analog Devices

“Social media is all about conversations, and this group is all about a larger conversation among companies who face similar challenges.”
- Molly Schonthal, Nokia

“The Blog Council provides a valuable forum for innovative companies to validate and intellectually stress-test their social media strategies and tactics. Regardless of industry, the level of member interaction and responsiveness of the Blog Council staff has been a huge asset in successfully navigating the highly dynamic social space.”
- Matt Lehman, Progressive

“The Blog Council is above all a unique opportunity to meet with our peers from other large companies who have embarked on social media projects. We all have – more or less – the same questions and we are also trying to solve the same issues. The council is the right place for us to pick each other’s brains and hear the answers to our questions straight from the horse’s mouth. The issues that large companies are facing are umpteen times more complex and deserve a special forum. This forum in my eyes is what the Blog Council is all about.”
- Yann Gourvennec, Orange Business Services

“As a member of Blog Council, you’re able to share, connect, and learn best practices with the top people in the industry. As leaders in the social landscape, we are frequently siloed in our own corporations, and don’t take the time to learn from others. With the Blog Council, I have the ability to build relationships with my peers who face the same opportunities and challenges I’m presented with on a daily basis.”
- Ali McCourt, Intuit

Read more testimonials like these.

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Corporate Social Media Case Study: FedEx

One of the key uses for a corporate blog is as a PR tool for getting out a message faster than a traditional press release.  When your company is one of the biggest spenders in Super Bowl advertising, it’s newsworthy when you pull out of the event.  Rather than issuing a press release for the announcement, FedEx’s Director of Advertising, Steve Pacheco wrote a post on the company’s Citizenship blog.  “As a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back.”

Learn More:
FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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