Archive of tag "corporate social media"
Gap is taking a social approach to shopping with their new app that allows shoppers to share videos, photos, and Gap merchandise via Twitter and Facebook through their iPads.
The app also supports two-way conversation between Gap and their fans through iPad-exclusive content, “shopping on the go” features, and a geo-locator tool.
Learn more: Mobile Commerce Daily
Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In his BlogWell Cincinnati case study presentation, “Dell’s Next Step: Listening and Engaging 2.0,” Dell’s Chief Blogger, Lionel Menchaca, explains how they’re moving into their next phase of social media monitoring and engagement.
Lionel covers how they’re structuring their teams, how they’re involving multiple departments, and how they’re reaching out to their fans and customers.
We’d like to publicly welcome our newest members of the Social Media Business Council:
They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coke, and Procter & Gamble – and more than 100 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.
If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.
4/20 HP: How we scale social media globally (Private member call) Click here
4/22 U.S. Navy: Social media security, integration, and strategy (Private member call) Click here
5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here
7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event) Click here
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How big brands use social media
Word of Mouth Marketing: